J & V

The project aimed for a more editorial reading in which the mark could feel confident without unnecessary complication.

Context

The project aimed for a more editorial reading in which the mark could feel confident without unnecessary complication.

Solution

Identity for a clothing label with a clean fashion character.

How it is used

The available files from this project.

Logo, logotype, and a visual system structured to keep the brand clear and recognisable.

Visual materials for digital and print environments, built in a clear and recognisable style.

Copy, visual formats, and content series arranged into a clear communication line.

Describe the project, the required result, and timing. From there we align the approach, scope, and next step.